Ethic Agency

Suck at telling stories? It’s hard work… but it sells.

📖 A great story has:

🔹 A hero (hint… it’s your customer, NOT YOU)
🔹 A goal the hero is trying to achieve
🔹 An obstacle (think a villain- your competitors)
🔹 A mentor figure guiding the hero on their journey
🔹 A moral of the story

Want some inspiration on telling your brand story? Check this out 👉 https://bit.ly/3kDxYtP

🛑STOP being that awkward B2B company on Instagram. This is why your B2B brand isn’t resonating

You’re not:

🔹Clearly defining your brand in your Instagram bio

🔹Encouraging or utilizing user-generated content to involve your audience

🔹Using Instagram Stories to stand out, increase exposure, and gain feedback from users

🔹Being consistently active

For some additional tips from brands that do it right, read here 👉 https://bit.ly/39sfnic

Have you heard? 👀

Google is ditching Universal Analytics and permanently moving to G4.

What does this mean for your business?

Measurements will move from a session-based data model to a flexible events-based data model.
Reporting will go from limited cross-device and cross platform reporting to full cross-device and cross platform reporting.

Automation will go from very limited capabilities to machine based learning to improve and simplify insight discovery.

The sunset will be complete by 2023– so while you still have time, it’s better to be ahead than behind!

Read more about the sunset of UA here 👉 https://bit.ly/3k2opEt

And neither are our desks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We spend 60+ hours a week here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We draw up our game plans here. Strategize here. And make our best ideas become a reality here.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We get stressed here. Cry here. Roll our eyes here. We eat most of our meals here. And we sometimes even sleep here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The messy desk of an entrepreneur is a pure representation of chaos we are experiencing emotionally as we try to pursue what we believe in.