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Over three-quarters of business leaders believe that a cataclysmic cyber-event will occur in the next two years. However, less than half of companies worldwide implement an important security measure that can help them save thousands (or hundreds of thousands) of dollars.

What security measure are we referring to?

We are talking about multi-factor authentication (MFA).

Not only does multi-factor authentication provide vital security measures that protect your company’s data, it also increases your value as an organization among your customers.

Check out our latest article on The Hub to discover the types of multi-factor authentication that are available and how it can help your business!

https://soboit.com/why-multi-factor-authentication-matters-in-your-business/

Why Multi-Factor Authentication Matters in Your Business Almost every time you sign up for a service, they ask you if you would like to enable 2-factor (or in some cases multi-factor) authentication. With 86% of business leaders believing that a cataclysmic cyber-event will occur in the next two years due to geopolitical instability, it is vital to use ev...

Did you know that Nike is building a technology innovation center in West Midtown near Georgia Tech?

According to the Atlanta Business Chronicle, Nike’s new space will house three “Centers of Excellence,” which will concentrate on specific fields: logistics and supply chain, cybersecurity and artificial intelligence and machine learning. The office space will be able to house 80-100 employees and, according to Nike's website, the company is looking to fill technology-focused roles.

It will interesting to see what opportunities arise from Nike’s physical investment in Atlanta's technology industry!

The team is working hard on creating something extra special for small business leaders & fractional consultants! We are looking forward to embracing new ways to help owners excel!

The site is launching 03/01.

Happy 1-year workiversary to Justin Hurst! Justin serves our clients at Sobo IT well and is a key member of the family. We're grateful he's on our team, and we look forward to the years ahead!

AI is now making music.

Google engineers just debuted their AI music generation program, MusicLM, which can produce music based on text prompts. The AI system is reportedly impressive, as it arranges symphonies, creates music with specified instruments, and crafts songs with vocals (albeit robotic ones)--all according to prompts.

However, there are some limitations, so Google will not release the app for public use. Engineers found that approximately 1% of the AI-generated music was actually copied from a human musician. Nevertheless, the service is impressive and underscores the impact that AI can have on the creative world.

https://bit.ly/3jdUAEc

Google demonstrates MusicLM: A hi-fidelity music generating AI A team of engineers at Google is demonstrating a new music generation AI system called MusicLM. In their paper posted on the arXiv preprint server, the group claims that the new system establishes a new level of composition and high fidelity in songs produced by computers.