8 Figure Firm

"How do I compete when I don't have the budget?"

That's the question a firm asked us back in 2020. Our answer: stop trying to outspend the competition. Start outbuilding your reputation.

They went all in on reputation, digital, social, and in-person. No big budget required.

The result? Referrals tripled. Because people don't refer businesses they merely noticed. They refer businesses they trust.

Reputation is free. Are you actually investing in it?

The firms outspending everyone on ads usually have the same problem: no brand to fall back on.

A strong reputation does what a bigger ad budget can't — it makes people choose you before they've even compared prices. That's why 86% of our budget goes toward brand, not ads.

If your budget is tight, that's actually the best reason to stop chasing ad spend and start building recognition.

Where does your marketing budget go right now — ads or brand?