Zynk Media

2023 Marketing Trends —

Marketing trends play a huge part in your social media strategy. According to Breef survey:

Over 60% think community marketing + niche social channels will dominate marketing.
70% anticipate integrating authentic channels (ie. BeReal) into their social strategy.
40% will be allocating more resources to community building + brand activations.
The #1 brand characteristic consumers want more of in 2023 is brand transparency, followed by personalization.
60% expect geopolitical + economic shifts to impact their course of action.