Sitch Magazine

didn’t build Ellaé Lisqué by waiting for fashion’s approval.

She built it by knowing her customer, controlling her production, learning from expensive mistakes, and understanding that the women who actually buy the clothes are the real influencers.

With Ellaé Lisqué’s summer CEO capsule collection in mind, we spoke with the founder about what it really takes to build a brand: fit, infrastructure, customer loyalty, direct-to-consumer power, and doing it on your own terms.

Read the full Q&A now at The Sitch. Link in bio.