Further AI

AI search is changing fast, and this latest piece from Jason Tabeling breaks down some interesting prompt-level SEO experiments and what they could mean for discoverability in AI-powered search experiences.

A good read for marketers, SEO teams, and anyone thinking about how optimization strategies are evolving beyond traditional search.

🔗https://na2.hubs.ly/H05rbXS0

Thanks to Search Engine Land for the feature.

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We’re 1 week out from Google NewFronts — and AI is about to be embedded deeper into the marketing stack than ever before.

Google will be announcing how Gemini will power new capabilities across the Google Marketing Platform at the 2026 New Fronts on March 23. To help advertisers gain an edge in an industry that never stops evolving — bringing AI-driven insights, automation, conversational analysis, and campaign optimization directly into marketers’ daily workflows.

But here’s the reality:

AI is only as powerful as the foundation it sits on.

-If your marketing platforms, licenses, and data aren’t structured the right way, unlocking the full value of Gemini within the GMP becomes much harder.
-If you have significant technical debt in your GMP stack due to acquisitions, team changes, data silos, etc… it will be hard to act on the advantages brought to bear by Gemini inside of GMP products

At Further, we’re helping organizations prepare their marketing stacks for the next generation of AI.

If you’re thinking about how platform ownership impacts AI readiness, this is worth a read: https://na2.hubs.ly/H04kpS20

The companies that own their platforms, control their data, and architect their stack intentionally will be the ones that fully capitalize on what’s coming next.