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Most companies understand their customers better than they understand their own people.

They've built whole analytics teams to predict customer behavior. For employees, they still rely on a once-a-year survey and a hunch.

This new HBR piece argues that's the whole problem. Leaders are designing work as if employees are just another operational input, then wondering why engagement and retention keep slipping.

The clients we see hold onto great people aren't running better surveys. They're treating employee experience with the same rigor they give customer experience.

Worth a read if you lead a team!

Leaders Underestimate the Value of Employee Joy Despite frequent claims that employees are a company’s greatest asset, many organizations still treat their workforce as mere operational inputs, leading to disengagement and low motivation. While businesses have excelled at understanding customers through journey mapping and advanced analytics, t...