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MBI is an award-winning, national leader in media research, planning and buying with over 30 years of experience.

The Future Of Social Media In The Metaverse 09/28/2022

In the metaverse, features and functionalities we’ve become accustomed to – "liking," "sharing," and the “for you” page – are no longer confined to social applications. And just as social media is one of the foundations the metaverse will be built on, the metaverse, in return, will impact the way we think about and use social media.

The Future Of Social Media In The Metaverse The metaverse is here – and social media will never be the same again! Let’s look at some of the ways that immersive, persistent digital worlds will impact the way we connect, like, and share.

Everything You Need to Know About Modern Media Planning 09/23/2022

One of the hardest things to do no matter where you are in your business plan is to get the attention you deserve. Your media plan is going to be the backbone of your campaign that gets your brand in front of the ideal audience and turns that audience into customers. This article covers everything you need to know about modern media planning.

Everything You Need to Know About Modern Media Planning Media planning is, by definition, the process of strategizing and purchasing media ad placements and deciding what the best combination of media is that will help you achieve your marketing goals.

Netflix Says ‘No’ to Advertising in Kids Programs, New Movies 09/21/2022

Netflix Says ‘No’ to Advertising in Kids Programs, New Movies

Netflix Says ‘No’ to Advertising in Kids Programs, New Movies The streaming service could still generate billions of dollars in advertising sales

Planning OOH Campaigns for Food and Beverage Brands 09/14/2022

Planning OOH Campaigns for Food and Beverage Brands - Read on to learn more about the benefits of OOH advertising and how to best plan a food brand campaign that embraces current industry trends.

Planning OOH Campaigns for Food and Beverage Brands As it is with any marketing strategy, including OOH, businesses should first seek to understand the current trends in their specific industry.

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