Decooda

The way that individuals feel about, think about, and interpret the world around them can have profound effects on decision making and behavior.

http://decooda.com/portfolio/consumer-behavior-the-affect-cognition-link/

Consumer Behavior: The Affect-Cognition Link Unlike any other analytics platform, Decooda’s proprietary big-data platform is capable of delivering actionable insights in real time regarding consumers’ affective and cognitive experiences. By understanding these two types of experiences, users of our platform are able to gain a 360 view... D...

Instead of asking your customers to play 20 questions, and either annoying them or wearing them out, we ask an Imaginative Question that gets to the heart of what customers are really feeling, and why.
Kirsten Zapiec

NPS: A Ton of Simplicity and an Ounce of Usability Too Broad to be Actionable. We’ve seen this situation all too often: The C-Suite lives and dies by the NPS score. That easy-to-understand, but greatly oversimplified metric continually makes its way into the highest-level company presentations, including earnings reports. And every time the latest...