Emory Marketing Analytics Center (EmoryMAC)

What makes a fan and why does it matter? Goizueta Professor Michael Lewis discusses the vast disparity in fandom between generations and how sports teams, leagues and networks must adapt to hold ground in modern culture. Listen now: https://goizueta-effect.emory.edu/episodes/sports-fandom-diehard-or-dying

Why's summer the best? (Clearly this was recorded when it was HOT!) Meet MAC's Ada Chong.

Thank you to all of the MAC fellows who volunteered to share fun facts about themselves! We hope you enjoyed learning more about our students. We're closing out this fun project with Sam Oldroyd!