MJV Technology & Innovation

We’re getting more used to applying artificial intelligence (AI) in our daily lives, but it’s still far from reaching its full potential in retail. While it has already brought some changes, examples of transformation are still limited. GenAI has the power to personalize experiences, optimize operations, and offer more effective solutions for consumers. However, the real revolution in retail is just beginning.

In the talk at NRF2025 “Retailers moving from vision to value with AI,” Sebastian Barrios, Senior Vice President of Technology at Mercado Libre, shared his thoughts on the future of GenAI in retail.

For more insights, keep following our NRF 2025 coverage on our social media!