BetterBot

Most multifamily teams don’t realize how much revenue is lost to something that feels completely normal: response time.

This chart makes it clear. Respond within five minutes and conversion rates are around 28%. Wait 90 minutes, and that number is cut in half. By four hours, you’re down to roughly 8%.

Nothing else changed. Just the delay.

That’s what makes this so easy to miss. It doesn’t feel like a broken process—it feels like a busy day. But renters aren’t waiting. They’re moving on to the first property that responds.

So what looks like a lead problem is often just a speed problem hiding in plain sight.

We broke down what that delay is actually costing portfolios—and how top operators are fixing it in our latest blog: https://bit.ly/4cxmpPs

We’re all se up and ready for RETCON to kick off today. 🚀

It’s always exciting to connect with the people shaping the future of multifamily, and we’re looking forward to some great conversations over the next few days.

If you’re attending, stop by and see us at Booth 807 —we’d love to meet you.