Copper & Co.

Everyone has the same goals— winners and losers. So what is it that sets them apart? Discipline. A bias towards action. (Aka messy action). ⁠
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Winners are in it for the long haul because they understand that it’s not the goal that makes someone successful, it’s the consistency and the commitment to the process.⁠
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Winners know that if one thing does not work out, to try it again. And again. And then if it doesn't work out after repeat attempts, it's time to pivot the strategy.⁠
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The Plateau of Latent Potential (swipe left if you're a visual learner) explains that there is usually going to be unexpected lag time between what you *think* should happen and what actually happens.⁠
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Progress doesn't happen in a linear fashion.⁠
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So if you're not seeing success in your marketing, ask yourself how many new things you've tried. And how many times have you actually tried those new things?⁠
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It is possible that the moment you quit is the moment you would have won. Keep going.⁠
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Some sacred reminder from on this

The work is not done. Here are some ideas on how to do the work today:

>> donate to

>> have “that” conversation with your friend, family, coworker, yourself— whomever needs to explore their positioning more deeply

>> support Black businesses with $$$, time, & sharing with your community

>> commit to regular reparations

How are you committing to action today?