Force Marketing

Dropping inventory cost-per-lead by 29% down to a realistic $22.76 is exactly how progressive stores are scaling volume and protecting their front-end gross right now.

By consolidating your budget into a single full-funnel strategy, you track a buyer seamlessly from their first click to the final signature on the box.

Here is what an OEM-Certified engine delivered for dealers over the first half of the year:

• 97,081 Sales & Service Leads Generated

• 31,059 clean leads came directly through Google VLA and Performance Max.

• An 8.56% total conversion rate was maintained across the entire program.

• 73 extra vehicle sales were traced straight to a single conquest email push.

Want to see how this fits your store? Click here for a free audit: https://bit.ly/4iUyO2L

Right now, 70% of auto shoppers will abandon a deal over a pricing discrepancy as small as $20/month.

But losing the sale is only half the problem. The gap that loses the customer is the exact same gap that triggers the FTC.

Compliance and conversion are not two separate problems. The fix for both is identical.

It requires a unified strategy that shows the real price from the very first click—across every ad, every channel, and every auto-response.

This is exactly what Force Marketing is built to deliver.

Protect your enterprise value in the FTC era. Fix one, fix both: https://www.forcemktg.com/the-ftc-enforcement-playbook/

You already know AI is changing automotive search. That is old news.

But knowing it is happening and actually optimizing for it are two very different things.

Here is the reality of where your website traffic is going:
• 82% of ChatGPT answers are zero-click.
• 93% of Perplexity answers are zero-click.

Buyers aren't clicking through a list of links anymore. The AI acts as the final destination. If your dealership isn't the direct recommendation the engine generates, you lose the lead before they even see your inventory.

The dealers winning right now aren't just watching this happen. They are actively shifting from traditional keyword SEO to Generative Engine Optimization (GEO).

When executed correctly, you can train these engines to view your store as the ultimate local authority and dominate this channel in just 60 days.

Force Marketing's SVP, Cody Tomczyk, recently sat down with CBT News to break down the exact steps to make this pivot.

Watch the full interview and get the playbook here: https://www.forcemktg.com/cody-tomczyk-aeo-geo/

If your search, social, and streaming channels aren't talking to each other, your ad spend is competing instead of compounding.

Fragmented vendor stacks create data lag and costly blind spots between your showroom floor and your service drive. You don't need more point solutions—you need a unified strategy.

Force Marketing’s Certified Full-Funnel Engine, powered by AudienceIQ, unifies your entire customer lifecycle onto a single data layer. From a user's first streaming video impression to their next repeat repair order, your marketing works as one continuous lifecycle.

When you eliminate platform disconnects, the results scale. Across major partnered dealer groups, this unified program is delivering substantial performance gains:

+12% Surge in YOY Sales Volume

-19% Drop in Total Cost per Lead

+24% Increase in Digital Impression Share

+26% Growth in Fixed Ops RO Volume

2.4× Higher Performance over a 12-week ramp

This is the last marketing partnership your group will ever need. One platform. One creative engine. One single source of truth for complete store and group-level accountability.

See The Difference: https://bit.ly/4iUyO2L

Fixed absorption isn’t just a safety net.

It’s the ultimate launchpad for dealership growth. Forward-thinking dealers are looking at the service drive right now and seeing pure opportunity.

We’re helping stores capture local market share and maximize bay capacity with zero wasted spend:

• Cut Service Search CPL by 23%
• High-intent leads at $23.88

When your marketing delivers real operational intent, your advisors win, your techs stay flagged, and your bottom line thrives. Let’s build that momentum.

Book a FREE Audit Today: https://www.forcemktg.com/atom-fixed-ops-retention/