BarberWarren Advertising

Is it “work-life balance” or “life-work balance”? Check out our thoughts on the difference and why other countries dominant the art, sculpture, music and yes, marketing and advertising.

Get A Life — BarberWarren There have been several recent articles regarding the need for agency creatives to have a work-life balance. While we don’t disagree, the need is obviously far greater than just with creative people. It’s a societal disease. And one more difficult here in the US than in countries whose cultures ...

Dollars & Sense — BarberWarren On July 18, the 4As, Association of National Advertisers (ANA) and Advertiser Perceptions released “The Cost of the Pitch,” a joint, first-of-its-kind report surveying 300 marketing and agency executives. While it was a bit surprising to see the average severity of those costs similar on both si