HLG StartingPointe

Meet The Georgia Zoological Society.

StartingPointe partnered with them in 2025 across three Starting Blocks to sharpen their presence and expand their reach:

HORIZON — Rebranded the organization from the ground up. New logo, updated website, and a visual identity that actually reflects their mission and the work they're doing in the community.

SPARK — Launched a social media campaign blitz built around colorful, informational, and engaging content designed to bring their conservation story to life online.

TREK — Assessed and optimized their technology stack to improve operational efficiency, implemented digital fundraising enablement to support online giving, and positioned the organization to scale their outreach through enabling technology.

Their mission: "Inspire and educate the community toward conservation action and leadership through meaningful wildlife engagement — with a specific focus on removing barriers so underserved families have access to hands-on wildlife and conservation education."

If you're looking for a place to put your giving this season, this one is worth supporting. Your donation helps expand programming and reach more communities that deserve access.

Educate the people. Protect the Wild. Lead the Change.

Learn more and donate: https://www.thegeorgiazoologicalsociety.org/