PayTech Women Atlanta Chapter

Please register today and plan to join us as Erin Peterson shares how you can Talk Like a Visionary at any stage of your career. Whether you are a student or fully seasoned, it’s never to late to up your resonance game. Many thanks to Dr. Laveda Pullens, Laura Gibson Lamonthe and for hosting this event. Thank you Dana Sills, PayTech Women Atlanta Chapter Chair for bringing this effort from concept to ex*****on. It’s certainly one not to miss.

PayTech Women Join us for this In-Person Chapter LinkUp on December 9. This event will be an opportunity to lead change - women must be heard, remembered and followed. Talk Like a Visionary equips women with clarity, creativity and conviction. This isn’t about “performing.” It’s about claiming your voice,...

The Power of You Personal Branding Brought to You by Media Frenzy, Synovus, and PayTech Women Atlanta

This past Tuesday, April 22nd, 2025, Sarah Tourville, CEO & Founder of Media Frenzy Global presented to dozens of attendees who braved evening rush hour traffic to attend her session on The Power of You: Personal Branding for Career Growth sponsored by Synovus (overlooking the traffic frenzy that is I-75 & I-285) and hosted by the PayTech Women Atlanta Chapter.

Although the event was free to attendees, everyone we spoke to received far more than the “cost of admission” or expectation. After informal networking enjoying exceptional hors d’oeuvres and locally sourced internationally famous soft drinks (you know the ones), the focus on the room turned to Sarah who led us on our branding journey. She began by advising as to the emptiness of copying and imitating other successful, famous people when embracing and expressing our own authenticity not only sets up apart, but makes us a memorable stand-out when, say, competing for a promotion or new role.

Sarah surfaced the blurring of professional and personal lines both online and offline, reminding us that we are Googled by new contacts before business meetings, just as we Google others. As she put it, visibility is the new currency. The more visible you make yourself, the more opportunities you will encounter. Again, we are reminded that our authenticity is a competitive advantage, and not something to blend away into bland neutrality and immemorability.

The audience was then guided through a series of introspective questions such as focusing each individual on defining our personal values, thinking about what’s shaped each of our own current leadership styles, and meditating on what reasons others seek us out. The last question got us to think about seeing ourselves from the point of view of others, and that led us to speaking of ourselves the way we wanted to be referred to. With such thought-provoking exercises, you could hear a pin drop in the room. That is, until attendees were asked to share. Then we had a Sharing Frenzy. Frenetic, kinetic, authentic, refreshing.

Everyone left with a story to build upon and to share – the story of their own personal brand. The best possible work in progress we could have to create, mold, and perfect.