Hierarchy Inc.

More than half of retail customers aren’t loyal.

Not because they’re flaky. Because the experience isn’t built for them.

They want more than a points program. They want to feel something. To belong. To believe.

We create brand experiences that deliver just that. Unmissable moments. Full participation. Real connection.

Let’s stop chasing loyalty. And start designing for it.

The Majority of Retail Customers are "Uncommitted" — New Data and Surveys Show Why New analysis backed by 75M brick-and-mortar transactions and two years of consumer data

Inclusion isn’t seasonal.
It’s how we build every experience — with boldness, with purpose, and with pride. 🌈

Pride is about all identities. Q***r. Trans. Black. Disabled. Neurodivergent. Nonbinary. Every intersection. Every story.

At Hierarchy, we show up 365 — not just for Pride Month, but for real change.

Let’s be clear: inclusion isn’t risky. It’s necessary.

A new global ad study confirms what we live by at Hierarchy Inc. — brands that embrace inclusive practices aren't going broke... they're growing trust, reach, and resonance.

We design every experience for full participation. Because showing up for everyone isn’t “woke.” It’s the future.

What’s a brand you’ve seen get this right lately?

https://www.theguardian.com/media/2024/sep/15/go-woke-go-broke-not-true-for-brands-says-global-advertising-study

‘Go woke, go broke’ not true for brands, says global advertising study Research shows ad campaigns that are more inclusive have a positive impact on profits, sales and brand worth

𝐍𝐢𝐤𝐞 𝐝𝐢𝐝𝐧’𝐭 𝐛𝐮𝐲 𝐚 𝐒𝐮𝐩𝐞𝐫 𝐁𝐨𝐰𝐥 𝐚𝐝.
𝐓𝐡𝐞𝐲 𝐝𝐫𝐨𝐩𝐩𝐞𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐥𝐨𝐮𝐝𝐞𝐫.

So Win campaign is a cultural flex—one that puts Black girlhood, rhythm, and ritual in the spotlight where it’s always belonged. We're thrilled Nike dropped another episode.

From double dutch to “Mary Mack” handclaps, this campaign doesn’t just celebrate play—it shows how those games are actually training grounds. For timing. For confidence. For leadership. For greatness.

And the storytelling? It’s in the right hands.

Directed by Malia Obama and Jenn Nkiru, the spot centers A’ja Wilson—a woman who’s built a legacy despite being told she wasn’t “enough.” Now she’s fronting her own moment, with her own words, in her own shoe.

Yeah, that pink A’One? That’s not just a product—it’s a power move. Nike flips the script on what pink means in sport. This isn’t soft. It’s precise. It’s owned. It’s built from the ground up by a girl who once got clowned for dreaming too big.

This drop didn’t need Super Bowl airtime to hit.

It hit because it’s honest. Joyful. Strategic. Unmissable. That’s the work we believe in at Hierarchy Inc.

🎥 Watch the film → https://www.youtube.com/watch?v=TpVEoYjmZps

ONE OF A’KIND | A’JA WILSON | NIKE From the playground to the playoffs, real ones know there’s only one A’ja.