Predictive Data Lab
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We help clients get the most of their data.
11/21/2024
Welcome to our Meet the Team series! Today, we're introducing our Director of Data Science, Dana Cody.
🎤 What's your role at PDL Dana?
I plan, guide and build our usage of machine learning and AI to help our clients grow their business. Our main focus right now is using clustering for audience development and Bayesian regression for media mix modeling.
✨ What's a fun fact about you?
I am a huge nerd and love to read nonfiction. I enjoy learning about everything: history, physics, neuroscience, urban design, economics, sociology, art, music, anything! I don’t think there is anything that I would consider “boring.”
11/16/2024
Welcome to our Meet the Team series! Today, we're introducing our Operations Analyst, Nakoya Solomon.
🎤 What's your role at PDL, Nakoya?
I analyze PDL’s internal data in the same manner that we analyze our clients' data.
✨ What's a fun fact about you? I can memorize directions after only visiting a place once.
Media Mix Modeling (MMM) is a predictive model that helps analyze spending across various tactics and factors such as seasonal, macroeconomics, and more. MMM reveals which tactics drive the most revenue by showing how each element contributes to results. However, the model works best if your tactics vary over time, as it relies on diverse data to predict accurately.
Watch the full episode here: https://bit.ly/40FUFny
11/01/2024
Today, we're introducing our Director of Strategy, Oren Fanok.
🎤 What's your role at PDL Oren?
I help shape and guide PDL's growth strategy, revenue goals, and overall direction to ensure continued success across all departments.
✨ What's a fun fact about you? -I’ve lived in 6 different states and explored 10 different countries so far!
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Austin, TX
