Disrupt PR

If you actually zoomed in… we like you already.

This brand is about to blow up and we’re behind it.

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Disrupt PR CEO Marin Richardson is now a contributor to PR News!

In a recent piece, Marin shared her perspective on a standout moment from Macy’s and what it reveals about effective financial PR strategy.

Rather than avoiding uncertainty, Macy’s leadership addressed it directly, naming external pressures while reinforcing performance. Marin refers to this approach as “owning the weather” - a strategy that builds credibility by framing risk before others can define it.

It’s a strong reminder that PR is not just about visibility! It’s about narrative control, investor confidence, and long-term positioning.

At Disrupt PR, we help growth-stage companies do exactly that.

The "growth at all costs" era in Austin is officially shifting!

We’re seeing a massive move away from vanity metrics toward something much more powerful: sustainable storytelling. In the current market, brand authority is the new currency for high-growth startups and established players alike.

It’s no longer just about the next round or the quickest exit. It’s about building a narrative that lasts and securing the kind of placement that actually moves the needle. Our team spends a lot of time behind the scenes (like in this strategy session) mapping out how to turn cold data into a compelling brand story.

Founders are realizing that visibility without credibility is a losing game. We’re here to make sure your brand isn't just seen, but heard and trusted by the audiences that matter most!

Are you focusing on growth or authority this year? Let's talk about it.

Search is changing.

For years, we’ve played the SEO game to rank on page one of Google. But today, decision-makers are going straight to ChatGPT, Perplexity, and Claude for answers.

The shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) is here!

At Disrupt PR, we’re advising our clients on a new priority: becoming "AI-quotable." LLMs don't just look for keywords. They look for authority, original research, and credible citations.

If you want to be the brand an AI recommends, you need:
- Original, proprietary data that LLMs can cite.
- Strategic earned media placements in top-tier outlets.
- A clear, consistent narrative that AI can synthesize!

This isn't just a trend. It's the new standard for brand visibility.

Is your media strategy built for the GEO era?