COTTON-Strategic Real Estate Advisor

The Biggest Mistake Sellers Are Making Right Now
It is not failing to repaint a room or replace an outdated fixture.
It is pricing a home for the market they remember instead of the market they are entering.
Today’s buyers have more information and more opportunities to compare homes. When a property appears overpriced, many buyers do not make a lower offer—they simply move on.
Starting high and planning to reduce later can cost a seller the attention that comes with being a new listing. By the time the price changes, buyers may already be wondering why the home has not sold.
The CottonSREA Take:
Strategic pricing does not mean pricing low. It means evaluating recent sales, active competition, condition, buyer behavior, and the seller’s goals to determine the strongest position the market will support.
If the response is not what we expected, we study the evidence and adjust deliberately. Hope is not a pricing strategy.
Considering selling your Lubbock home? Let’s discuss what today’s market means for your property before you choose a price.
Call 806-500-7822. MOVE WISELY.

Not Every Home Sale Is a Comparable Sale

One of the first questions homeowners ask me is:

"My neighbor just sold their house. Does that mean mine is worth the same?"

Sometimes...

But often, the answer is no.

Even homes in the same neighborhood can have significant differences that affect value.

For example:

One home may have a newer roof or HVAC system.
One may back up to a park, while another backs up to a busy street.
One may have an updated kitchen and bathrooms.
One may offer a more desirable floor plan.
One may have sold in a different market with a different buyer demand.

These details matter.

Professional pricing isn't about finding one nearby sale and copying the number.

It's about comparing homes with similar features, condition, location, and appeal while considering today's market conditions.

The CottonSREA Take:
Every home deserves an individualized valuation. The best pricing strategy begins with understanding what makes your property unique—not simply what your neighbor's home sold for.

If you're curious about your home's current value in today's Lubbock market, I'd be happy to provide a personalized market analysis.