Spiceworks Ziff Davis

The SWZD formula — and why it works.

Most B2B media companies give you one of three things: an audience, data, or campaign services.
SWZD gives you all three, built on top of each other.

1.) Authentic Relationships (via Spiceworks)
2.2B buyer signals. 1.1M unique companies tracked weekly. 93M users. A community that trusts SWZD, which means the data is real.

2.) Unparalleled Data & Insights (via Aberdeen)
Zero- and first-party data, industry research, and a 360-degree view of your target audience that 3rd-party data sources can't replicate.

3.) Top-Tier Performance (via in-house strategy)
Demand generation campaigns run by people who actually understand IT buyers, not a black box.
= Better pipeline. Smarter campaigns. Real outcomes.

It's not one product. It's a platform built for IT marketing at scale.
https://swzd.com/contact-us/

Honest take: most IT marketing treats buyers like they're waiting to be found.

They're not.

By the time your prospect responds to an outreach email, they've already read content, compared vendors, consulted peers, and formed opinions — all without you in the room.

Our State of IT ebook lays out exactly how modern tech buying committees operate. Not just who they are, but what they read, where they go, and when they decide.

If you work in B2B tech marketing and you haven't read it yet — it's worth your 15 minutes.

👇 Drop a comment if you want the link.

Or grab it directly: https://swzd.com/resources/ebbook-building-trust-with-tech-buyers/

E-BOOK: Building Trust with Tech Buyers Learn proven strategies to build trust with tech buyers, strengthen relationships, and close more deals.

Cloud marketers — we want to know: when targeting cloud deals, which signal matters most to your GTM strategy?

💬 Drop your answer in the comments:
☁️ Cloud product installs — they use cloud products, period
💰 Cloud spend share — it's not installs, it's budget allocation
🏆 Dominant cloud vendor — I need to know if it's an AWS, Azure, or GCP shop
🔍 Intent signals — who's actively in-market right now

Here's the thing: SWZD's updated Cloud Centricity Score (CCS) now gives you visibility across all of these — from a simple ratio of cloud installs to total hosted products, to spend-weighted scores, to dominant vendor identification per account.

What would change your targeting strategy the most?

In the B2B technology space, credibility drives engagement!

IT buyers rely heavily on third-party sources, expert insights, case studies, and research-backed content to stay informed and evaluate solutions.

That’s where Thought Leadership & Custom Content from SWZD makes an impact.

With our solutions, brands can:

✔ Build credibility with expert-led insights
✔ Create research-backed content assets
✔ Engage the IT community through trusted platforms

When your brand educates and informs buyers, it becomes part of their decision-making journey.

💡 Position your brand as a trusted industry voice.

👉 Connect with our experts to explore Thought Leadership & Custom Content solutions:
https://loom.ly/WVgg16I

Contact Us - Spiceworks Ziff Davis Contact us to know how we at Spiceworks Ziff Davis can help you convert your best accounts and help you grow your existing ones.

Marketers: The IT buying landscape has changed. Has your strategy kept up?

The latest insights from the State of IT ’26 reveal a clear shift in how technology decisions are made—and it’s reshaping how B2B marketers must engage buyers.

Here are a few signals you can’t ignore:
🔹 IT budgets may be increasing, but spending is more scrutinized and value-driven.
🔹 AI adoption is growing, yet organizations are prioritizing practical productivity gains over hype.
🔹 Cybersecurity and infrastructure investments are taking center stage as businesses focus on resilience and operational stability.

For marketers, the takeaway is simple:
📊 Messaging must shift from “innovation buzzwords” to real outcomes, trust, and measurable business impact.

Want to know the four key insights every tech marketer should act on right now?

👉 Read the full blog:
https://loom.ly/G4hULYM

Top 4 State of IT ’26 Takeaways for Marketers | SWZD – Build Authentic Relationships Top 4 State of IT ’26 Takeaways Every Tech Marketer Needs to Know Discover State of IT ’26 insights shaping budgets, AI adoption, security priorities, and how tech marketers should adapt.