Texas Media & Analytics

Meet Leah Archer from our Spring 2020 cohort! Leah is an account executive for our very own TM&A Social Media Team. Here is what she has to say on her experience in TM&A:
“After the first day of Lisa Dobias’s Foundations course, I realized 2 things. First, I wanted to be her best friend. And second, there was nothing more I wanted than to be a part of Texas Media & Analytics. Now that my first semester of being a part of TM&A is coming to a close, I feel like I have learned skills and lessons that will help guide me down my career path for the rest of my life. TM&A is much more than just another sequence. It’s where I have met other people who love, live, and breathe Advertising. Each member of my class has their own unique strength, and I am so proud to be working and learning alongside each and every one of them. I am counting down the days til we can all be in a classroom together again, but for now, the GroupMe memes will just have to do.

Lastly, I am so proud to represent TM&A on LinkedIn as I get to help show off all the amazing work these students are creating and further grow the vast network Texas Media creates for its current and past members. With that, be sure to check us out on LinkedIn to keep up with everything TM&A, Industry Trends, and career opps!” @ The University of Texas at Austin

Meet our senior Elisabeth Apanda! She is a powerhouse of a woman. Here is what she has to say about her experience with TM&A and what it’s like graduating this semester:

“It’s been exhilarating to see how the dots of my story have all come together. Having attended three different schools in the span of my college years, I can tell you that there is no program anywhere with the depth of knowledge, professional readiness and industry prestige that Texas Media & Analytics has. It has been my joy and greatest honor to be a part of this program—the opportunities to further my career and ability to meet so many passionate, high-quality people through our network has been incredible. I’ve had the immense honor to be meet Stan Richards and represent SRS as a student ambassador, be selected as a Forbes Under 30 Scholar, attend the Publicis Multicultural Talent Pipeline event and speak on industry panels through it.
The encouragement, guidance and mentorship I’ve received from Lisa, Tracy and Natalie have been the best part of my time in college and I truly believe my UT experience would be massively incomplete without it. It is quite simply the bridge I wish I’d had to learn the industry when I was younger, and the community I need going out into the world after graduation.

It’s a momentous time to be graduating in right now—there’s more eyes than ever on the Class of 2020, so it’s a time to be thinking about the impact we want to have on advertising moving forward and the kinds of marketers we want to be now, when everything is in flux. My goal at all times is to empower people to be the best version of themselves, and that’s what I’ll be doing working in worldwide marketing at Microsoft post-grad.”

The application for Texas Media & Analytics Fall 2020 cohort is now open! The deadline is May 11 at midnight. If you have completed 345J, look for an email from the Moody College Advising that went out on Friday, April 17. The application is enclosed in the email. Good luck longhorns!

Nick Barnes is a jack of all trades! Not only is he a photographer for but he is in both Texas Media & Analytics and Texas Creative. Here is what Nick has to say about it:
“Being in both Texas Creative and TM&A is tough, there’s no way around it. The hardest semester was taking both Portfolio II and Advanced Media Strategies at the same time. Between those two classes, another 9 hours of coursework, and a couple jobs, my days ran 15 to 18 hours long just about every day of the week. And I wouldn’t trade it for the world. The “so what” thinking you get from TM&A paired with the “big ideas” you learn in creative is just so essential for me. The two programs go together insanely well and the consolidation in media and creative in the industry is showing just that. To anyone who is considering doing both, do it. You’ve got to be organized, give yourself time to breathe, and communicate with your professors. Know that you have to go all in for both programs, but wrapping up my final semester in both, I can tell you it’s worth it.”

TM&A Fall 2019 Cohort: 1. Professor Arrington: 0. 😂 This morning students made their Zoom background a picture of Professor Arrington! Happy 😎🤘🏻