Digital Marketing Strategies Conference

Consumers are tired of playing online pricing games for car dealers. Data shows the CTA Conversion Rate ( ) for buttons which once worked well, have dropped significantly.

Take a moment to learn how to fix your website design today.

https://www.linkedin.com/pulse/stop-insulting-consumers-get-eprice-todays-price-unlock-brian-pasch-o8loe

Stop Insulting Consumers with Get ePrice - Today's Price - Unlock Price The Website Conversion Optimization Project (WCOP) is coming to an end and the findings from looking and hundreds of dealer websites will be published soon. As many dealers finish their 2026 planning, I would like to suggest a new approach to help their stores obtain more sales opportunities in 2026

WHO_WANTS_THIS? and marketplace senior management should not miss the opportunity to support an open eco-system which can significantly improve automotive retailing and reduce customer defection.

Dealers with investments need you to join their data strategy discussions. is a great place to start.

https://www.linkedin.com/pulse/which-oem-marketplace-website-embrace-dealer-cdps-first-brian-pasch-dzeke

Which OEM and Marketplace Website Will Embrace Dealer Investments in CDPs First? In 2025, significantly more dealership and dealer group leaders will invest in organizing, updating, and activating their first-party data using CDP technology to achieve their business goals. One goal of a CDP is to capture as many shopping signals from each consumer and use that data to initiate p

Join the leading experts on at the Modern Retailing Conference (MRC) for a two-hour hands-on master class. Any who is spending considerable money on Google Ads should make sure they have an employee in attendance. Register today: https://lnkd.in/dFeu2djE