Ivy Worldwide

Guest post by Tom Augenthaler Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that some ads were being placed by Google’s automated programs on videos containing racist, extremist content. And this is not fake news. The New York Times confirmed that numerous major brands are ditching YouTube as a result. [ 1,317 more word ]

http://ivyworldwide.com/blog-post/youtubes-big-fail-means-good-things-influencers/

YouTube’s Big Fail Means Good Things For Influencers Guest post by Tom Augenthaler Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that some ads were bei…

As discussed in my previous post, real-world events are great opportunities for third-party influencers to generate plenty of in-depth content. At the same time, they’re not for the faint of heart – lots of things can go wrong during what is essentially a live demo. However, if you align influencer and brand objectives, plan appropriately, and above all select the right influencers, you’re off to a good start. [ 524 more words ]

http://ivyworldwide.com/blog-post/part-2-2-constructing-compelling-event-agenda/

How-to part 2 of 2: Constructing a compelling event agenda As discussed in my previous post, real-world events are great opportunities for third-party influencers to generate plenty of in-depth content.  At the same time, they’re not for the faint of heart…

It’s been awhile since last we posted here, and for good reason. Over the past months we’ve been working extensively behind the scenes with our friends over at Koodzo, who have just announced the launch of their Influencer Marketplace. This platform is designed to link industry influencers with the brands they most care about, the ultimate goal being for those brands to select the best influencers to propagate the brands’ content via influencer channels. [ 128 more words ]

http://ivyworldwide.com/blog-post/3359/

Announcing the launch of the Koodzo Influencer Marketplace It’s been awhile since last we posted here, and for good reason. Over the past months we’ve been working extensively behind the scenes with our friends over at Koodzo, who have just announced the l…

Today, we show you how to set up your own social media inluencer program in six simple steps:

Learn How To Set Up A Social Media Influencer Program Today You will agree that getting a marketing program up and running quickly is a challenge! Especially, if you want to set up a word of mouth program involving social media influencers. Today, you are g…