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🏆 Top Marketing Articles Of The Week 🏆

📣 Decoding Marketing Metrics: Traditional and Emerging Trends
https://www.spiceworks.com/marketing/marketing-strategy/guest-article/decoding-marketing-metrics/
Via JoAnne Gritter, Chief Operations Officer, ddm marketing & communications

📣 Next-Gen Codecs: Redefining Video Quality
https://www.spiceworks.com/marketing/content-marketing/guest-article/next-gen-codecs-redefining-video-quality/
Via Stefan Lederer, CEO And CO-Founder, Bitmovin

📣 How To Transform RFP Processes for Business Growth
https://www.spiceworks.com/marketing/sales-enablement/guest-article/levarging-rfp-processes-for-business-growth/

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Hello there! Our top 3 marketing articles of the week are here -

📢 3 Best Practices For Measuring Experiential Brand Activations
https://www.spiceworks.com/marketing/marketing-strategy/guest-article/best-practices-to-measure-experiential-brand-activations/
Via Dara St. Louis, Executive Vice President, Founding Partner, Reach3 Insights

📢 Video Commerce for the Enterprise: A Comprehensive Guide
https://www.spiceworks.com/marketing/content-marketing/guest-article/leveraging-video-commerce-strategy/
Via Kuntal Shah Executive Vice President Of Engineering, CommentSold

📢 Privacy Questions Brands and Advertisers Need to Ask Adtech Partners
https://www.spiceworks.com/marketing/advertising/guest-article/navigate-data-compliance-in-advertising/
Via Ken Harlan, Founder And CEO, MobileFuse

www.spiceworks.com

Our weekly AI special -

🔷 AI, API Documentation, & OpenAPI Playbooks – API Summit 2024 Takeaways
https://www.spiceworks.com/tech/devops/guest-article/api-summit-takeaways/
Via Ash Ryan Arnwine, Director Of Developer Relations, Nylas

🔷 The AI Balancing Act: How Leaders Can Walk the Transformation Tightrope
https://www.spiceworks.com/tech/artificial-intelligence/guest-article/how-to-overcome-ai-deployment-challenges/
Via Jeremy Rafuse VP Of IT And Head Of Digital Workplace, GoTo

🔷 How to Safeguard Businesses Against AI-driven Fraud
https://www.spiceworks.com/tech/artificial-intelligence/guest-article/safeguarding-businesses-against-ai-fraud/
Via David Divitt, Senior Director Of Fraud Prevention & Experience, Veriff

🔷 Debunking the Benefits of Generative AI in Logistics ERPs
https://www.spiceworks.com/tech/artificial-intelligence/guest-article/generative-ai-in-logistics-erps/
Via Asparuh Koev, CEO, Transmetrics

🔷 AI Agents: Coming Soon to a User Near You
https://www.spiceworks.com/tech/artificial-intelligence/guest-article/ai-agents-coming-soon-to-a-user-near-you/
Via Babak Pahlavan,Founder & CEO, Ninja Tech AI

www.spiceworks.com