LGE Execs
LGE Execs provides on-demand ex*****on and expertise from over 130 senior executives across all business functions in over 35 industries.
04/25/2012
Interesting article on how to harness social media:
http://www.mckinseyquarterly.com/Demystifying_social_media_2958
Demystifying social media As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. A McKinsey Quarterly Marketing & Sales article.
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