NameStormers

This week on Naming in the AI Age, NameStormers COO Ashley Elliott talks about "Trademarking a name is getting harder than ever!" With global filings doubling over the last decade, and emerging markets filing hundreds of thousands of trademarks, finding a name that’s truly yours isn’t easy.

Tips from this week’s episode:
- Focus on the markets you actually sell in
- Consider more distinctive names
- File early and get professional or local counsel
Remember: Name Smart. Protect Early.

Disclaimer: We are not attorneys and do not provide legal advice. We always recommend consulting an IP attorney.

Listen to the full episode now!
Listen here: https://www.buzzsprout.com/2197629/episodes/18294327
Watch here: https://youtu.be/J_JI_Uz4_zw?si=TWSFWrv_erucJudt

This Week on Naming in the AI Age, we’re talking about trademark infringement and the likelihood of confusion - what really matters to USPTO examiners, courts, and founders when choosing a name.

Key Takeaways:
-Strength of the senior mark: Famous or distinctive names are strongly protected.
-Similarity of names: It’s about sound, look, and overall impression, not just spelling.
-Proximity of goods/services: Targeting the same customers increases confusion risk.
-Potential “bridge” into your market: Even separate industries can collide if brands expand.
-Marketing channel overlap: Shared retailers, app stores, or social feeds amplify risk.
-Customer care level: Impulse buys = higher confusion risk; high-consideration purchases = lower risk.
-Intent: Courts may weigh whether a name was deliberately copied.

Avoid costly rebrands and learn how to name your business or product the right way.

Listen to the full episode now!
Listen here: https://www.buzzsprout.com/2197629/episodes/18214150
See the full podcast here: https://youtu.be/2XuwUynlr54?si=dR7oJtc-tyOA1eDW

Disclaimer: We are not attorneys and do not provide legal advice. We always recommend consulting an IP attorney.