Alpha Approach

Best friends since 1973, Beth Greenberg and Pamela Ahart started their pet sitting business, All Friends Pet Care in 1998. We had just one vision: to become the largest and most successful pet sitting business in Northern Virginia. We achieved that goal within six years, although we experienced our share of obstacles along the way.

In 2012 we started our pet sitting coaching business, Alpha Approach, which was a natural progression from our years spent growing and managing our very successful pet sitting business. We wanted to share our knowledge achieved after 14 years in business, and assist others who were struggling the same way we did at one time.

Our goal is to help pet sitting business owners deal with challenges and manage growth to achieve maximum success!