MVP
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MVP is a software company leading a new age of data-driven omnichannel measurement and valuation for
What happens when sponsorship meets record-breaking history? 🏒📈
On Sunday, April 6, 2025, Washington Capitals captain Alexander Ovechkin made NHL history by scoring his 895th goal and breaking the long-time record held by Wayne Gretzky. This season-long chase for history concluded with 7:26 left in the 2nd period at UBS Arena as Ovechkin completed the , with the goal coming against his countryman Ilya Sorokin.
Sponsorship continues to be about more than just visibility; it's about embedding your story into the fabric of unforgettable experiences. For brands, you simply can’t plan for moments like these. For rightsholders, optimizing assets for the every day and the ‘only today’ helps to drive unparalleled value for your partners.
Our team at MVP continues to ask how can moments like this be measured when they are a part of the history books for the foreseeable future. Taking into account the broadcast, social, and earned media from this historic moment led us to find three primary brands that benefitted from the moment: Discover Financial Services, BetMGM, and UBS.
02/18/2025
What does a Super Bowl look like across NFL and broadcast partners when you break down the game flow, assets, and brands over the course of the event? Our team is continuing to update more of our deep contextual analysis from this year's 'Big Game' with some interesting findings about value, game moments, and what made the 59th version different than the rest.
Super Bowl LIX MVP used its in-house technology to analyze brand exposure from Super Bowl LIX as well as how broadcast and social media amplified the value for NFL and broadcast partners for current and potential sponsorship positions.
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14900 Avery Ranch Boulevard, Suite C200 PMB 1104
Austin, TX
78717
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| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
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