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Helping technology buyers make better decisions and helps vendors tell their unique story, improve c
11/12/2025
Software buyers are still experimenting with AI, but that doesn’t mean they’re skeptical. According to our newest report, 94% of buyers who use AI find it helpful or very helpful. Our report also found:
- 80% use AI for early research, the most common use case
- 61% use AI to compare products
- 15% use AI to make the final decision
That means it’s incredibly important to prioritize content that answers the questions buyers are likely asking AI tools like ChatGPT and Copilot. It’s all about increasing your chance of being cited by an LLM.
Read the full report for more insights: https://bit.ly/4nB0R8k
The software buying journey isn’t linear anymore. As Shekhar Chawla, Chief Product Officer at Vendr, says in our recent session, buyers now go beyond making a final decision through the use of AI tools like ChatGPT and Perplexity. They use them to explore.
It’s a dynamic loop of discovery: learning about products, comparing options, and diving into pricing.
In other words, AI is reshaping how buyers ask, and how product leaders respond.
Watch The Product Lab: A Live Working Session for Product Leaders for more insights: https://bit.ly/4qCFsOI
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