3Eleven Advertising

One of many of our happy Facebook ad management client stories. Find more on our LinkedIn

I’m beyond thrilled with the changes we’ve made in the past two years. We’re are absolutely killing it with our clients’ results and our team has been rock solid.

We have a ton of new things we’re building on in the background and I can’t wait to see what’s next for us ✨

If your ads aren’t working, start here to find out why:

To figure out why your ads aren’t working, we have to find where the break is.
To find the break, we need to look at the data. Here’s a simplified place to start.

➡️ AD LINK CLICK-THROUGH RATE: Are people even clicking through your ad to your webinar registration page? Is your Link CTR at least 1% or higher?
If your CTR is really low, take a look at your ad creative and see what needs to be changed to encourage more people to click through.

➡️ LANDING PAGE CONVERSION RATE: Once people are on the registration page, are they signing up?
Make sure your ad and landing page are cohesive so it doesn’t look like they’ve landed in the wrong place.

➡️ WEBINAR/FUNNEL CONVERSION RATE: Once people have signed up for your webinar, how many are purchasing?
Ideally 1-3% are purchasing from the webinar. It is normal for people to not show up live, but make sure your follow up is strong.

➡️ SALES CALLS CONVERSION RATE: Is your webinar CTA to book a call? Is your call conversion rate lower than 20%?
Collect data and feedback from your sales calls to find out what the objections are to evaluate if it is the sales messaging or if it is your offer.

If you’re still not sure, DM me for more information about our ad account audits 🤓

Facebook ads have changed a TON in the past two years. 

❗️Lost targeting interests
❗️Apple updates and lost visibility 
❗️Old tracking methods no longer showing data  
❗️Ad costs rising 
❗️More competitors in the coaching space 
❗️Old campaign strategies no longer working 

I could go on. 

These changes have caused some coaches to get lost in the game of digital advertising in this new climate, while others have thrived. 

The difference?

Knowing what you’re doing. In this week's episode of the Scaling to Freedom podcast I share the must-do's to get a return on your ads in 2023. DM me for the link 🙂