The Label Collective

Phoenix Semiconductor Corporation is tackling one of the most entrenched and urgent challenges in the microelectronics sector — the shortage of domestically manufactured legacy chips critical to our national security and industrial base.

An upcoming partnership announcement meant they needed to quickly update their website experience and polish their visual identity. Wireframes were workshopped and built in one day. Their visual identity was expanded, and content writing was performed in parallel. Design and development were performed in an agile process.

In under 12 weeks, The Label Collective helped Phoenix Semiconductor:
☑️ Launch a new website with relevant and targeted content
☑️ Build a website framework that can be managed internally
☑️ Provide credibility for website visitors coming from AVNET
☑️ Refine their visual identity to resonate with their buyers
☑️ Increase visibility to their unique legacy chip offering
☑️ Give prospective customers the confidence to buy

Plural’s AI-powered software and services built for public policy professionals provide real-time updates, predictive analytics, and strategic insights on legislation and regulations. Many companies and public policy professionals use Plural for their work related to Congress and state legislatures, including Bipartisan Policy Center, Fair Fight, America Votes, Sierra Club, the Minnesota Chamber of Commerce, Southern Poverty Law Center, and Comcast.

We extended the new logo and brand strategy produced by New Kind to activate their brand in the market. With our swift creative process for brainstorming and collaboration in Figma, we extended the visual identity into branded social, website, collateral, and marketing materials within less than 2 months. Their creative direction and visual elements reinforce the storytelling of people and data coming together to influence change.