Iconic Tonics
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We are redefining adult beverage alternatives.
SXSW set the stage for what functional experiences can look like.
While it was cold outside, inside the room stayed warm — soulful, intimate, and alive.
A special night with our partners at Death Row Records, alongside Charlie Bereal and Ralph Edwards, bringing music, storytelling, and community together the way it’s meant to be.
From the sound to the energy in the room, to the people who showed up and made it what it was — this was a moment where culture and functional beverages came together naturally.
Appreciation to everyone who helped bring it to life, and to the community that came through.
Drinks flowed, stories were shared, and the music carried through the room — a glimpse of what’s ahead from Iconic Tonics and our hospitality and entertainment partners.
More to come. Stay tuned.
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Explore more from the night and what we’re building.
Link in bio.
03/15/2026
WANT VIP ACCESS TO THE DEATH ROW SHOWCASE?
🎤🔥
We’re inviting 10 MUSIC LOVERS to an amazing event featuring Charlie Bereal. Want to be in the room where it happens? Here’s your backstage pass.
How to Enter:
1️⃣ STRIKE A POSE: Head to the I AM ICONIC mural at 1600 S Congress (corner of Monroe) in Austin and snap a selfie.
2️⃣ POST & TAG: Upload it to your feed (or stories!) and tag the crew:
3️⃣ FOLLOW: Make sure you’re following to qualify.
That’s it. You could be on the list. 🎟️
Winners will be contacted on Monday 3/16 by 4pm CT. Don't miss out—we’ll see you at the showcase. 🥂
03/15/2026
WANT VIP ACCESS TO THE DEATH ROW SHOWCASE?
🎤🔥
We’re inviting 10 MUSIC LOVERS to an amazing event featuring Charlie Bereal. Want to be in the room where it happens? Here’s your backstage pass.
How to Enter:
1️⃣ STRIKE A POSE: Head to the I AM ICONIC mural at 1600 S Congress (corner of Monroe) in Austin and snap a selfie.
2️⃣ POST & TAG: Upload it to your feed (or stories!) and tag the crew:
3️⃣ FOLLOW: Make sure you’re following to qualify.
That’s it. You could be on the list. 🎟️
Winners will be contacted on Monday 3/16 by 4pm CT. Don't miss out—we’ll see you at the showcase. 🥂
DeathRowRecords TryDeathRow
03/14/2026
Austin… we’re pulling up.
During SXSW, we’re opening the doors for a private Death Row Artist Showcase before one of Austin’s most exciting new venues even opens to the public.
For one night only.
DEATH ROW AFTER DARK
Featuring a live performance by Charlie Bereal with special guests and collaborators.
An intimate evening celebrating the artistry, culture, and creative legacy of Death Row Records.
Music. Storytelling. Community.
And a preview of what’s coming next.
Guests will also get an early taste of Do It Fluid’s new spirit line arriving this Spring, along with curated functional beverages from Snoop Dogg’s Iconic Tonics.
💚 CONTEST BELOW 💚
We sip to connect: to art, to rhythm, to each other.
This vision is poured into every can.
This month, that philosophy takes to the streets. Murals are coming to life across Austin, Los Angeles, and New York—each wall a symbol of intention, creativity, and renewal.
ICONIC TONICS, the force behind Snoop Dogg’s Do It Fluid beverages, is proud to partner with The Butcher’s Daughter. Our beverages—crafted for clarity, not compromise—are now part of the ritual.
BE PART OF THE MOVEMENT. YOU TOO ARE ICONIC.
3 WAYS TO ENTER TO WIN*
Post a photo in front of the Austin mural on IG → Tag & → receive a $15 gift card to any BD location + a BOGO 50% off code from Iconic Tonics.
Do #1 + tag two friends → receive a $15 BD gift card + a BOGO 50% off code + be entered to win a case of Do It Fluid – Blood Orange or Blue Razz (your choice).
Scan the mural QR code or visit http://bit.ly/4nWhf43 and enter your email for a chance to win a Death Row gift pack + a case of Do It Fluid – Blood Orange or Blue Razz.
📍 Mural located at the future home of The Butcher’s Daughter
1600 S. Congress Ave., Austin, TX 78704
*Contest Rules: Must be 21+ and a U.S. Resident. No purchase necessary. Winners of Do It Fluid must be in a state that allows delivery; alternate prize offered if not. Contest runs 10/10/25–10/31/25. Winners selected 11/3 and notified directly. Not sponsored, endorsed, or administered by Instagram or Meta. Instagram/Meta are not responsible for this contest. Copyrighted materials cannot be used without written authorization. We reserve the right to cancel or modify the contest without notice.
Click here to claim your Sponsored Listing.
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