Legend & Ko.

May your days be merry and bright!

Merry Christmas and Happy Holidays! We hope Santa is good to everyone and more importantly that we are all good to each other.

Legends are born in September! It's your birthday, you can "wine" if you want to!

Cheers to all the Virgo birthdays!

Typography Rules Every Designer Should Know!

1. Understand kerning- A sloppy kerning job is one of the cardinal sins in the design world.
2. Limit your fonts- If you need more than one, make sure to limit your fonts to just two to three typefaces.
3. Work with grids- Working with a grid ensures that every little thing on the page is put in relation to something else to produce logical and visual harmony.
4. Secondary font for pairing- When you have both a heading and a subhead, use two different typefaces that complement each other to establish visual hierarchy.
5. Prioritize readability- You can have a striking design, but all your efforts will go to waste if your text is unintelligible.
6. Color palette is important-When putting together a font palette, dig into the color theory to pinpoint the right colors intended for your design.
7. White space- Keep in mind that white space is NOT an empty space. White space is a distinctive and valuable tool that can bring out something special from your design. Don't overclutter!
8. Use and treat typography as art!

Finally- if you're not a designer, it add values to hire one! Legend & Ko. offers affordable packages that can bring you increased revenue. On average, 60% of consumers fail to do business with companies due to bad design and branding.