Giving Geeks

One of your most important roles as a non-profit fundraiser is to steward your current donors so that they keep giving year after year. The starting point for this process is your donor thank you letter.

Here are some tips you should keep in mind when you send a thank you letter

Any successful nonprofit fundraising campaign has an effective call to action. Your call to action is the actual spot where you ask somebody to do something—in this case, donate. You want to make it crystal clear what your donors should do next. Don’t assume that it’s obvious. Your job as a fundraiser is to educate and guide your supporters to making a donation as quickly and easily as possible. Your call to action is a critical part of that.

Learn more: https://www.givinggeeks.com/services-1