Castelli Media Group

Discount Drug Mart weighs in on wellness drinks, noting the increased presence on store shelves.
https://www.cleveland.com/entertainment/2026/01/neo-consumers-are-replacing-sugary-sodas-alcohol-with-wellness-drinks.html

NEO consumers are replacing sugary sodas, alcohol with wellness drinks Functional drinks with prebiotics, probiotics, adaptogens and more are growing exponentially as 60% of beverages sold now have zero sugar, up from 49.5% a decade ago.