TBC

There’s leadership that brings clarity in the moment.

And leadership that inspires vision beyond it.

TBC’s owner and CEO, Nichole Baccala Ward, demonstrates both. That’s what makes her recognition as a 2026 Woman of Influence by I95 Business Magazine feel so deserved.

Her leadership helps shape how TBC builds brands, sharpens positioning, and drives smarter growth for our clients and for our agency.

Congratulations, Nichole. We’re proud to celebrate this moment with you. 👏

Read the full story to hear her take on leadership, mentorship, and what’s next for the advertising industry: https://i95business.com/articles/content/nichole-baccala-ward-ceo-tbc-2488

What does it take to earn—and elevate—your seat at the table?

Women currently represent about one in four C-suite leaders, and that gap is part of what AMA Baltimore’s She-Suite Leadership event is designed to address.

Casey Rhoads will be there representing TBC alongside an impressive group of women executives across our region.

As SVP and Head of Account Management, Casey brings decades of experience leading brands with clarity and purpose. It’s the kind of thinking we bring to our clients every day—grounded in insight and built for impact.

📆 Thursday, March 26
🕔 5:30 – 8:00 PM
📍 StarTUp at the Armory | Towson, MD

Join us in Towson and grab your tickets while they’re still available: https://amabaltimore.org/ama-in-the-pm-she-suite-leadership-elevate-your-seat-at-the-table/

TBC is looking for a SEM Specialist to join our team.

If you love digging into data, optimizing performance, and finding smarter ways to drive results, this role is for you.

Minimum two years of SEM experience required. Learn more and apply: https://tbc.us/careers/sem-specialist