idfive
idfive is an integrated marketing firm for brands on a mission. We exist to amplify the good our clie
07/10/2026
Good vibes only. ☀️
Summer Fridays are officially back at idfive—which means working hard, wrapping early and making a little more room for whatever summer has planned.
Here’s to getting it done and getting out there, all summer long.
07/06/2026
For years, liberal arts colleges were defending themselves against STEM. Now, they’re defending themselves against A.I. But maybe “defense” is the wrong move.
In our latest insight, Peter Toran looks at what it means to market a liberal arts education in a world where answers are easy, but judgment still matters.
Marketing a Liberal Arts Education in an A.I. World - idfive Agency For years, higher education was convinced that STEM was eating the liberal arts’ lunch. Parents wanted STEM. Employers wanted STEM. Legislators wanted STEM. Universities and liberal arts colleges responded the way institutions often do when on the defensive: with explanations. It’s all about cri...
06/22/2026
Kicking off summer with good people, sunny sidewalks, and a little local Taharka Brothers ice cream. ☀️
Here’s to more of this all season long.
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