MICA Professional Development Courses

ONLINE CLASS! THE ADVERTISING ART DIRECTOR—Instructor: Jane Rubini—Thursdays, 7-8pm, 3/24-5/5, 1 credit, $45
What exactly does an Advertising art director do? How does an art director differ from a graphic designer? What are the conceptual skills you need to succeed today? What role does stock photography and illustration play in the selling of ideas? What resources are there out there? Find these answers and more in this hands-on creative online class. Part lecture, part slide show, part critique. Get real assignments and practice selling your own "big ideas" to a captive audience. Get strategic tips and tricks from an award winning art director on how to create work that stands out in today's technology-driven marketplace.

Craig Strydom writes and directs to put bread and Prada on the table. More than anything, he loves advertising that blurs the conventional distinctions between what constitutes advertising and what constitutes entertainment. That’s why, over and above the scores of TV commercials he’s written and produced, he’s also had his hand in the conceptualization and direction of virals, web-documentaries, webisodes, and various other forms of advertainment.

Fred Scharmen earned his Master’s Degree in Architecture at Yale University in 2006, and a Bachelor of Science in Architecture at the University of Maryland, College Park in 2001. Since finishing his Masters Degree, Fred has worked on projects for diverse practices, twice traveling to Asia while involved with large urban proposals. In 2006 Fred was in Singapore for Greg Lynn FORM, collaborating with Gehry Partners on a 2km long resort, casino, aquarium, and water park. In 2008 Fred traveled to Inner Mongolia on behalf of Keller Easterling Architects to present a house and small, sustainable arts colony for the ORDOS100 master plan.

Fred has worked locally with Baltimore architects Alexander Design Studio and Ziger/Snead. In 2010, Evergreen Commons, a project produced in collaboration with C. Ryan Patterson and Eric Leshinsky, was awarded 'Best Site Specific Work' by the Baltimore City Paper. In addition to independent solo work, research and consulting in art, public art, interaction, sustainability, and design, Fred has taught design studio at the University of Maryland College Park, Morgan State University, and MICA.

What does the International Space Station have to do with a green roof? How can water flow influence neighborhood boundaries? What can the city of Baltimore do with over 30,000 vacant properties? Loops, a 1.5 credit weekend course from the Professional Development program at the Maryland Institute College of art will explore the possibilities for architecture and design to intervene in the flows of material, energy, and people, in order to create a more sustainable city.

LOOPS: SUSTAINABILITY & REUSE IN THE POSTINDUSTRIAL CITY--Instructor: Fred Scharmen, LEED AP

Studio Classes in Professional Development To register online for courses, visit our Online Registration page.