Shapiro Negotiations Institute

Knowing the science is not enough. The conversations that drive outcomes require more than just expertise.

Life sciences organizations invest heavily in clinical expertise, product knowledge, and training. However, many of the discussions that shape outcomes involve competing stakeholder priorities, resistance to change, budget pressures, and tough trade-offs. That's where negotiation becomes essential.

Having data builds credibility. But knowing how to navigate conversations drives results.

As healthcare decision-making becomes increasingly complex, leading organizations are recognizing that negotiation is more than just a sales skill; it's a performance capability that enables teams to apply their knowledge when it matters most.

📖 Check out our latest blog to explore why negotiation is becoming a key driver of life sciences outcomes and how organizations can strengthen this capability across their teams: https://lnkd.in/eTPEtXdX

𝗣.𝗦. ➜ 𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗟𝗧𝗘𝗡 𝟮𝟬𝟮𝟲 𝗮𝘁 𝘁𝗵𝗲 𝗚𝗮𝘆𝗹𝗼𝗿𝗱 𝗣𝗮𝗹𝗺𝘀 𝗶𝗻 𝗞𝗶𝘀𝘀𝗶𝗺𝗺𝗲𝗲, 𝗙𝗟?

Don’t miss Jeff Cochran, Partner at Shapiro Negotiations Institute, presenting "Propose and Close: How to Stop Leaving Opportunities on the Table" on June 17 from 3:15–4:15 PM in Desoto 4. Attendees will learn how to create compelling proposals, negotiate with confidence, trade strategically to preserve value, and close effectively.

Also, stop by the SNI booth and connect with Michael Roche, Senior Director of Business Development. While you're there, be sure to scan the QR code to enter our Bose Bluetooth speaker drawing and ask about the SNI-hosted happy hour!

Life Sciences Trainers & Educators Network (LTEN)