Brick Meets Click

Trying to compete with Walmart on per product pricing is a race to the bottom. This is especially true when it comes to national brands. Not only are these products widely available, but grocers consistently lose out on direct price comparisons with large retailers. In our webinar discussing the recently released US eGrocery Market Share Report, Brick Meets Click’s David Bishop advises grocers to shift their focus towards private labels by strategically promoting these products on their eCommerce platforms. David mentions Kroger as an example of a retailer that ensures private label products appear prominently in generic search results on their mobile app. When customers search for a product without specifying a brand, leading with private labels can drive sales and enhance customer perception of value. Promoting private labels like this creates a win-win scenario: Customers benefit from lower prices, and grocers enjoy stronger profit margins. For more actionable advice and recommendations for competing with the inherent advantages possessed by big retailers like Walmart, watch our webinar, read our analysis, and download the full Market Share report: https://mct.media/3WArvmg

Tracking eGrocery Sales - Feb 2022 Up nearly 9% YOY. Learn more in our recent post

Feb 2022 U.S. Online Grocery: Total sales reach $8.7 Billion The total U.S. online grocery market generated $8.7 billion in sales during February, a gain of 8.5% compared to the same period a year ago, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded February 26-27, 2022. Year-over-year analysis shows Pickup continued to capture the...

Walmart’s new partnerships are examples of how the shoppable content space is picking up steam rapidly in an effort to bring consumers new tools to make meal planning and shopping easier & more enjoyable.

Walmart moves further into shoppable content to drive eGrocery purchases To continue to grow online sales, grocery retailers must reach a broader segment of customers – and tapping into the combination of ecommerce and the entertaining lifestyle content found in popular magazines and social media like TikTok looks like one way to do it. Walmart’s new partnership with...

In this new post, Alistair King shares how NOOD Pet Food leveraged ZURU Edge's approach to build a successful "purpose-driven" brand through a dynamic mix of physical and digital tactics combined with speed and data.

Creating new brands that challenge the status quo We\'re always on the hunt for folks building the next generation of CPG brands, and Alistair King, who recently oversaw the launch of NOOD, a new age pet food brand, caught our attention. In this Q&A, Alistair shares how NOOD leveraged ZURU\'s approach to build a successful