TV_Access

🔥 Nonprofits, are you tapping into the power of Connected TV (CTV)?

CTV isn’t just another media channel—it’s reshaping how nonprofits connect with supporters. Here’s why:

✨ Why CTV Works Differently for Nonprofits
✅ Precision Targeting – Reach donors by demographics, interests, and behaviors
✅ Emotional + Measurable – Combine storytelling impact with digital tracking accuracy
✅ Cost Accessible – Lower entry costs than traditional TV
✅ High Impact – 57% of nonprofit video viewers go on to donate

📊 By 2025, 238M Americans will be watching CTV. For nonprofits, that means a scalable, cost-effective way to expand reach and inspire action.

💡 If you’re looking to grow awareness, engagement, and donations—CTV should be part of your strategy.

American Humane ran their all new Brand Anthem campaign through CTV- Connected TV and Streaming, gaining over 836,000 Impressions across the nation.

In November 2023 the National Foundation for Credit Counseling (NFCC) released their campaign “Home Sweet Home”. This campaign was released through Podcast streaming and achieved over 1.1 million impressions reaching 727,050 unique users.

NFCC is the nation’s first and largest nonprofit dedicated to improving people’s financial well-being. Since 1951, the NFCC and its members have helped millions of people to improve their financial well-being. They work to restore financial health to millions of Americans during these challenging times.

Billboards play a crucial role in public service announcement campaigns, amplifying PSA messages and increasing awareness. They can complement other forms of messaging, such as TV and radio ads, email marketing, and paid digital media ads. Strategic placement in high-traffic areas allows for increased exposure and reach. Billboards can also contribute to brand recognition by reinforcing a brand's image across diverse channels, boosting awareness by up to 45%. Non-profit organizations can use billboards to raise awareness, shape public opinion, and incite action among target groups. Billboards reach over 95% of the U.S. population, making them effective in rallying people around a common mission. https://www.linkedin.com/posts/tv-access_billboards-play-a-crucial-role-in-public-activity-7228826379000111107-Ao-D?utm_source=share&utm_medium=member_desktop

Virginia Department of Health release their statewide campaign in 2022. This campaign was a combination of television and radio over a 12-month period. Shortly after it’s release our team conducted a series of outreach and was able to report over 3.5 million impressions in the state of Virginia.