MLG Consulting

Storytelling is one of my favorite things.

There’s something special about sitting down with someone, asking the right questions, and watching their story unfold—often in ways they didn’t even realize were remarkable.

I get to listen for the threads that matter, the moments that shaped them, the values that guide them. Then I take those pieces and weave them into the fabric of their brand—website copy, talking points, social posts, and everything in between.

It’s an honor to be trusted with someone’s story. It’s a joy to help them see themselves clearly and communicate with confidence.

If you’re ready for your story to be told with clarity, warmth, and heart, I’d love to help. Let me tell your story today.

Https://mlg.consulting

I’m currently working on a SWOT project where the team couldn’t meet together, so we gathered insights through questionnaires instead.

The responses have been thoughtful and valuable — but they’ve also reinforced something I’ve seen again and again:
✨️ The magic of SWOT happens in the room.
💬 When people talk.
👂️ When they listen.
👀 When they see their strengths and challenges through a shared lens.

If your organization is ready for a strategic process that brings people together with clarity and purpose, I’d love to support you.

Contact MLG: https://mlg.consulting

🌟 See the future. Build toward it.

Over the past few weeks, I’ve been meeting with a small group of friends and colleagues to do something every business needs from time to time — step back and imagine the future with intention.

I brought a curated list of 20 standout vision statements from companies I admire, and we used them as inspiration while I guided the group through two exercises: defining what they want their 2026 vision to be and then sketching it out on giant Post‑its with markers and creativity.

Next up: turning those visions into clear, actionable goals.

This is the work I love most — helping leaders and small businesses get clear on where they’re going and build strategic plans that actually move them forward. When your vision is clear, everything else becomes easier: decisions, communication, momentum.

If your business is ready to clarify its vision or map out a strategic plan for the year ahead, I’d love to support you. Clarity is a catalyst.

The new issue of 𝗧𝗵𝗲 𝗗𝘂𝗻𝗵𝗮𝗺 𝗦𝗰𝗵𝗼𝗼𝗹 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 is out — and I’m excited to share the two feature stories I wrote highlighting Dunham students who are already building impressive businesses.

One profile spotlights 𝗞𝗲𝗻𝗻𝗲𝗱𝗶 𝗢𝘄𝗲𝗻𝘀, founder of 𝗣𝗵𝘂𝗻𝗸 𝗢𝗳𝗳 𝗪𝗵𝗼𝗹𝗲 𝗕𝗼𝗱𝘆 𝗗𝗲𝗼𝗱𝗲𝗿𝗮𝗻𝘁 (pages 2–4). The other features 𝗟𝗮𝗻𝗲 𝗠𝗰𝗡𝗲𝗶𝗹, the creative force behind 𝗦𝘄𝗲𝗲𝘁 𝗟𝗮𝗻𝗲, a growing tween clothing brand (pages 6–7).

You can read both articles in the digital issue below.
📖 Full magazine: https://buff.ly/hPppM9Y
📸 Cover image below

If you’re working on an upcoming project and need help with feature articles or storytelling, I’d love to support you.

Home | MLG Consulting MLG Consulting is an organizational strategy and communications firm dedicated to helping small businesses grow with clarity and purpose. We bring both structure and heart to every project—shaping strategy that builds a legacy and crafting messages that move people to act.

Big news to share — MLG Consulting is now an approved LSU Supplier!

After spending 19 years at LSU, including serving as Staff Senate President, it feels meaningful to support campus teams again in a new way.

I understand LSU’s purchasing processes (and Workday), branding guidelines, and event procedures because I lived them for nearly two decades.

If your department needs help with upcoming projects or events, here’s what I offer:
📊 Strategic Planning
✍️ Message Development
📢 Public Relations
🎉 Event Services
🖥️ Platform Management

I’d love to collaborate with you.
— Michelle Lowery Gussman, Founder & CEO

🎄✨ This season, I’m taking a page from the most famous reindeer of all. While Rudolph lights the way up North, I help leaders light the way in their businesses — with clarity, strategy, and a little holiday magic.

If you’re ready to guide your 2026 goals with a brighter, bolder glow, let’s make your path shine.

Merry Christmas from MLG Consulting — where strategy always leads the sleigh. 🦌💡

Shout Out to Outpost

I want to take a moment to recognize my friend and collaborator, Drew McArdle at Outpost. Drew is the creative mind behind my logo and website, and I couldn’t be more grateful for his talent.

I first met Drew while working at the Home Builders Association, and I was immediately impressed by how wicked fast he was with graphic design. Beyond speed, his work is consistently high-end. He creates clean, professional websites that elevate companies of all types.

If you’d like an introduction, reach out to me—I’d be happy to connect you with Drew. Check out his work at the link below.

Outpost | A Digital Branding Agency Outpost is a design and strategy agency with an adaptive approach to problem solving. We design scalable brands and dynamic digital systems that enhance the customer experience and strengthen brand perception.