Blue Ribbon Concepts

Blue Ribbon Concepts helps companies like yours increase sales and employee productivity with marketing and Incentive programs using Ribbon Gift Cards.

03/24/2015

Remember Your Administrative Assistants in April! Give her a Gift "Just for Her" Visit www.blueribbonconcepts.com -- and check out Ribbon Gift Cards.

03/13/2015

DON'T FORGET:
Administrative Professional's Day: April 22, 2015

National Professional Secretaries Week and National Secretary's Day was created in 1952 through the work of Harry F. Klemfuss of Young and Rubicam. Klemfuss recognized the importance and value of the position to a company or business. His goal was to encourage more women to become secretaries. Using his skill and experience in public relations, Klemfuss, promoted the values and importance of the job of secretaries. In doing so, he also created the holiday in recognition of the importance of secretaries.

The name of this special day has changed and evolved over the past few decades. But, the importance of recognizing these vital individuals remains. The two new terms in use today are: "Administrative Professionals" and "Executive Admins". The two names sometimes mean different roles and responsibilities in different companies and organizations. Both are broader terms, that encompass more positions than the original "Secretary" role.

The name change recognizes and acknowledges that the role has changed significantly since 1952, and for the better at that. In Harry Klemfuss' day, these positions were the realm of women. Today, you find males in these positions.

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