Agent Review

Is the Google Search Bar Going Away? An insurance sales and marketing veteran looks at the new age.

I was HONORED TO CONTRIBUTE this month's InsuranceNewsNet article on a topic I'm passionate about: How AI is reshaping trust, reputation and professional visibility. As consumers increasingly rely on AI-powered search and recommendations, reviews, verification and digital trust are becoming critical to how advisors and agents are discovered and selected.

Reviews and digital trust are essential for advisors in an AI-driven world Artificial intelligence makes reviews even more influential because modern search systems do more than display them. They analyze them.