Further Up Co.

A bit of a sneak peak on what we’ve been up to with the branding this year. Swipe for the before and after. More to come soon, stay tuned!

Should your organization have a striking logo mark or logotype?

How about both?

Paper Whale is a premier place-making agency doing incredible work to turn cities into places people love and have enduring connection to. They empower artists to unleash creative solutions to gathering places, murals, art installations, and events that foster real connection and cultivation.

Their previous brand image felt more like an arts organization instead of a disruptive, action oriented, creative agency.

They needed an identity that would reflect this and be flexible enough to put their signature on a number of events and projects in the city.

Sometimes breaking apart the logo and word mark can bring the needed flexibility and energy a brand needs.