Catalyst Experiential

The Lady behind the Biz's...

Anyone else love a Venn diagram?

Here’s a glimpse of me translating a venn sketch into A digital asset.

💡 Making ideas useful via visuals is one of my greatest gifts/joys.

I suggest trying this:

👉🏼 boil a concept or offer down to 3 key words & out then into 3 circles (like this example is the 3 levels of my gem)
👉🏼 ask yourself what lives at the intersection of each of these & begin to sketch this in words
👉🏼 look for what feels compelling or truly unique in there & build off That.

💡I find that more is revealed in visual brainstorming than in just brain dumping words.

Give it a try!

How do you want to make your people FEEL?
👉🏼 This quote gets to the heart of branding... because it our vibes & visuals & words that create experience or evoke emotion that will actually make an impression & this be remembered.
(Not your menu of services or logo or benefit bullet points)

Which brings me back to that key question- how you want to make people feel.
This is the more feminine side of strategy.
It’s more like being a Hostess.

Have you given this much thought? I’d love to hear your answers.