Addis
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06/27/2013
We love our Apple like Texans love their Dr. Pepper.
http://www.adweek.com/adfreak/corporate-states-america-map-shows-each-states-most-famous-brand-150794
The Corporate States of America: A Map That Shows Each State's Most Famous Brand Quick, what's New Mexico's most famous brand? Correct! Nobody cares. Especially me. Anyway, artist and writer Steve Lovelace is getting some buzz for his "Corporate States of America" map, showing the most famous brand (as of 2012) that originated in each of the 50 states.
06/21/2013
Today is bring your dog to work day! Check out our resident pooches Reyna, Ruby, Sutter and Newton here: http://www.mercurynews.com/business/ci_23503974/take-your-dog-work-day-gets-unleashed-friday
Take Your Dog to Work Day gets unleashed Friday Here in the pet-crazed Bay Area, the canine contingent is expected to observe the 15th annual Take Your Dog to Work Day by descending upon Internet startups, nail salons, auto-body shops and all manner of job sites as part of a yapping, shoe-chewing, scraps-begging trend that shows little sign of be...
04/12/2013
What does irrationality have to do with brand strategy? Our very own Laurel Hodge discusses "Predictably Irrational" by Dan Ariely: http://bit.ly/Zmxd60
Irrationality | Addis Creson Firm offering strategy, naming, identity, interactive, advertising, packaging, collateral and environmental design.
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