Marketbridge

Many B2B organizations have strong marketing, sales and customer teams. Why does growth still feels harder than it should?

In his latest Forbes article, our CEO Bob Ray explores why the issue often isn't ex*****on. It's how those functions relate to one another. As operational excellence becomes the baseline, sustainable growth increasingly depends on treating go-to-market as a system rather than a collection of functions.

When teams optimize independently, friction accumulates. When they operate as an interconnected system, performance compounds.

The End Of Functional GTM Leadership And The Rise Of System Thinkers In the scramble to find the broken function, B2B leaders are missing the forest for the trees.

High above Lower Manhattan, Marketbridge and 6sense brought together a group of marketing and revenue leaders from across financial services to discuss a question many organizations are actively working through:

How do you unlock revenue with AI without compromising trust, compliance or control?

The conversation ranged from governance and growth to the realities of aligning marketing, sales, brokers, partners and digital channels around a shared view of the customer. And some great use cases were shared by the attendees.

Thank you to Geoffrey Sidari, Kerry Cunningham and Joanna Bittle for leading the discussion, and to everyone who brought their experiences, challenges and perspectives to the table.

We’re excited to announce that Geoffrey Sidari has joined Marketbridge as Chief Innovation Officer and Head of AI.

With more than 25 years of experience across marketing, communications, analytics, and technology, Geoffrey will lead our innovation strategy and accelerate the development of AI-powered products and solutions across our integrated growth platform.

Geoffrey’s track record speaks for itself—building global teams, advising leading enterprise brands, and advancing AI-driven measurement, data strategy, and commercial innovation. His leadership will help us accelerate embedding AI into how growth is designed, executed, and measured.

As our CEO Bob Ray shared, Geoffrey brings a rare range of strategic vision, technical depth, and commercial instinct that turns complexity into advantage. That’s exactly how we create greater impact for our clients.

At Marketbridge, we believe AI isn’t just changing how work gets done. It’s redefining how growth is built. Geoffrey’s appointment is a major step forward in delivering smarter, more connected, and more measurable go-to-market transformation for B2B organizations worldwide.

Welcome to the team, Geoffrey!

Read the full press release here: https://hubs.la/Q04hXJlh0

We’re thrilled to announce that Fiona McKenzie has been named President, Europe at Marketbridge.

Fiona will lead the next phase of growth and integration across the region, further strengthening our position as a B2B growth partner in an increasingly data and AI-driven market.

With a strong point of view on where B2B is heading, Fiona brings the leadership needed to better connect strategy, data, creative, and activation, unlocking a more unified and effective growth engine across Europe.

In her interview with The Drum, Fiona shares her perspective on the future of B2B marketing and why alignment, not just activity, is critical to driving real progress.

Read the full interview here: https://hubs.la/Q04gKdsj0